Inbound and Outbound, Online and Offline media channels. promotion messages will adapt its look to each channel on the go. You can now test promotions flows via mass or highly segmented campaigns. Pick the promotion you’ve just created and spread it through any publishing or push channel. Be agile, optimize ROI and most importantly: don’t spam your customers, Hutsi will test which channels are working better and adapt dynamically to each situation.
This is a powerful tool. Smart Landing Page is a website as above-mentioned, but it is smart, because it will show different contents to different customers, according to what best fits their segment. This will have much higher conversion rates. And it is not difficult to understand why:
Unless he goes to full catalog mode, if your customer is a men, he will not see woman dedicated content. A young girl will not see a promotion focused on older woman and a customer in NYC will not see a promotion addressed to LA only. You get the point, customers will click more, because they have a natural interaction with a website where the content is always tailored to their profile.
Integrate rich interaction flows across multiple online and offline channels and devices. The message is adapted for each type of media that is most relevant to the target customer segment.