“Smart Data” is much more useful than “Big Data”.
Machine Learning will help you get focused on what matters most.
So you might also trust our advanced machine learning algorithm to suggest the most effective flows to get the best results from a specific promotion in a specific niche. This insights are the outcome of a constant data mining analysis through the multidimensional DB across brands, campaigns, promotions, messages, niches, channels, retailers and behaviour patterns of your customers. The machine is always learning and you’ll get the best out of it.
So basically: stick to creativity and leave data mining with the machines.
“AB Testing is necessary to establish an effective connection with the customer”